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Adobe Launches New Social Campaign

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are now photographers who also edit and shoot film. Adobe has launched a new campaign, I Am The New Creative, that highlights the work of these new creatives: profiling one creative each day and using their amazing imagery...

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Disrupt & Delight: Five Principles for Sustainable Brand Innovation

BBMG has recently released a new white paper titled “Disrupt & Delight: Five Principles for Sustainable Brand Innovation.” The booklet leverages BBMG’s recent experience helping clients embed sustainability into the branding and marketing functions to create shared value. In addition to sharing best practices, it offers a robust, multi-dimensional framework...

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