Coca-Cola loses its logo in bold new design
Few brands in the world are renowned enough to get away with stripping their name from their packaging like it’s no big deal—and Coca-Cola is definitely one of them.
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big.